About

Hello there! I’ve worked as a Creative Director/Copywriter at some of the best agencies on the east coast, west coast, Toronto, and Chicago, where I now live. Prior to nomadic ad life, I grew up in Richmond, VA where I went to school at VCU and stuck around afterward for the Brandcenter. I’ve been a pharmacist’s assistant, a valet, a car lot guy, a graffiti writer, a hardcore/punk rock kid, and a skateboarder, which I have since become again against pretty much all logic. I’m a dad to a fifth grader and a husband to a Canadian. I’m a mediocre skateboarder, pretty good and very avid cook, and can geek out on Northern Soul and Aretha Franklin live albums. I will do my best to make some great work and make your life easier when you bring me in as a freelancer. Thanks for reading and have a great day. Scroll down for some photos and my full resume.

Email me at petercarnevale@icloud.com

LinkedIn

617-909-9159

Here's a Medium article I wrote. And here’s where you can find all of the Medium articles I’ve written. I’m 99% sure there aren’t any typos, but if you find any I’d love to know so I can rectify the matter.

Work:

Creative Director | Freelance Consultant

Chicago, IL

- Developed messaging frameworks and creative assets for a wide range of clients, including work with B2B

components.

- Served as a hands-on creative partner, collaborating directly with stakeholders to align creative with

strategic goals.

- Delivered integrated campaigns spanning digital, video, social, and print.

- Maintained client relationships across multiple projects and teams.

Creative Director | Cramer-Krasselt

- Directed creative for Porsche's global brand across campaigns and content.

- Worked with internal teams and external partners to ensure brand consistency and creative quality.

- Maintained brand voice and storytelling across all marketing touchpoints.

Creative Director | Ogilvy

- Led creative efforts for brands under SC Johnson, delivering cross-channel campaign work.

- Completed the SWIM Creative Leadership program focused on collaboration and creative process.

- Supported operational improvements in partnership with account and strategy teams.

Associate Creative Director | Energy BBDO

- Executed brand campaigns including holiday promotions and rebrands.

- Helped pitch and win new business, while mentoring junior creatives.

Senior Copywriter | Goodby, Silverstein & Partners

- Created integrated campaigns for Sprint, H-P, Comcast and others.

- Engaged in large-scale commercial productions and digital-first creative work.

Copywriter Roles | Roche MacAualay and Partners, McLaren McCann, Mullen, Y&R

- Developed creative for 7Up, Dr Pepper, XM Radio, Four Seasons, Mercedes-Benz, and more.

- Produced work across media formats including TV, print, digital, and radio.

- Recognized with multiple awards for creativity and effectiveness.

Education

M.S. in Advertising - VCU Brandcenter

B.S. in Mass Communications - Virginia Commonwealth University

Awards & Recognition

- Cannes Lions (Grand Prix, Gold, Titanium)

- One Show, D&AD, CLIOs, Webbys (Gold)

- Communication Arts, Hatch, Art & Design Club of Canada