About
I'm Peter Carnevale, a freelance creative director, copywriter, and strategic marketing creative with over 20 years of experience helping brands find their voice, sharpen their story, and bring smart ideas to life.
My career has spanned celebrated agencies like Mullen, Roche Macaulay & Partners, and Goodby Silverstein & Partners. Before going independent in 2015, I held creative leadership roles at agencies like Ogilvy, Energy BBDO, and Cramer-Krasselt. Since then, I’ve worked directly with brands, from global icons to startups, on everything from Super Bowl campaigns to brand voice development, ecommerce storytelling, and B2B strategy.
Experience Highlights
Freelance Creative Director / Copywriter / Strategist
2015 to Present | Chicago and Remote
Brands include McDonald’s, Stellantis (Alfa Romeo, Maserati, Dodge, Jeep), T-Mobile for Business, NOBULL, Kelsen, Alteryx, Michelob Ultra, Kelloggs, Samsung, Toyota, and more.
• Led award-winning campaigns including Super Bowl work recognized by Cannes and One Show
• Built brand messaging systems, ecommerce flows, and product storytelling for B2B and DTC consumer brands
• Worked closely with founders, CMOs, and in-house teams to launch, scale, and refresh brand platforms
Previous Roles
• Creative Director, Cramer-Krasselt (Porsche global account)
• Creative Director, Ogilvy (SC Johnson brands)
• Associate Creative Director, Energy BBDO (Sun Chips, PEAK Motor Oil)
• Senior Copywriter, Goodby Silverstein & Partners (Sprint, HP, Comcast, Commonwealth Bank of Australia)
Earlier roles at Mullen, Y&R San Francisco, MacLaren McCann, and Roche MacAulay & Partners
Recognition
Cannes Lions, One Show, D&AD, CLIOs, Webbys, Hatch, WARC
Education
VCU Brandcenter — M.S. in Advertising
Virginia Commonwealth University — B.S. in Mass Communications
Let’s Talk
I’m currently open to fractional leadership, embedded creative roles, or full-time opportunities with brands looking to build something lasting.
Let’s make it memorable and make it work.
Email me at petercarnevale@icloud.com
617-909-9159