While freelancing with Golin, I was part of the team that launched McDonald's $1 $2 $3 Dollar Menu program, which included a full-on game show that ran on Facebook Live, a social sweepstakes, and social assets. We created everything from the concept to the design and execution of the game show, including a contestant search via social media. The campaign exceeded engagement KPIs and featured the legendary Wink Martindale and the incredibly professional Alfonso Ribeiro (seriously, that guy is unflappable). FYI, shooting a live game show is very stressful.