For all of the amazing advertising Porsche has done, one thing that has never been explored is letting your ears lead the way in experiencing the world's most distinctively designed car. So we created an experience based on sound as a pop-up store in NYC. The installation allowed people to interact with the brand in ways no one has before. After a grand opening party, foot traffic was guided there via posters at Chelsea Market and a station domination. I served as CD/writer on the project.