Alfa Romeo – Giulia “Need” TV Spot

Client & Context: Alfa Romeo; a launch spot centered on the visceral, emotional appeal of driving the Giulia.
Role: Copywriter
Approach & Key Contributions: Wrote the script for a sleek, desire-driven spot that juxtaposed the thrill of driving the Giulia against responsibilities and things one needs to do. The production was later brought to life by an in-house creative who traveled to Italy to shoot it. It’s also an homage to an underground film of a Ferrari driving through Paris.
Results & Impact: Delivered a cinematic, emotionally charged piece that reinforced Alfa Romeo’s identity as a brand driven by passion.