Mercedes-Benz Canada – Newspaper Campaign

Client & Context: Mercedes-Benz Canada; a national print campaign and dealer toolkit developed to elevate the brand’s everyday relevance while preserving its premium image at a retail level.
Role: Copywriter.
Approach & Key Contributions: Crafted a series of newspaper ads that brought luxury and intelligence to the page without sacrificing wit or restraint. Wrote all headlines and body copy, ensuring the voice aligned with the brand’s precise and confident tone.
Results & Recognition: Primary client got promoted soon after. Drove dealer traffic noticeably for the duration of the campaign.