Michelob Ultra – Super Bowl Spot

Client & Context: Michelob Ultra, high-profile campaign for the Super Bowl broadcast featuring Jimmy Fallon.
Role: Creative Director overseeing two teams based in Chicago, collaborating with the Executive Creative Director in NYC and a Global Creative Consultant in Paris.
Approach & Key Contributions: Helped develop the script, coordinated cross-continental creative alignment, and guided production with a focus on tone, pacing, and clarity. Ensured creative cohesion across teams and time zones.
Results & Impact: Successfully launched during the Super Bowl; the spot earned strong press coverage and contributed to a high-visibility campaign with broad cultural reach.