Porsche – 911 GTS Commercial

Client & Context: Porsche; a performance-driven spot developed to highlight the emotional connection drivers feel to the 911 GTS’s blend of power and design.
Role: Copywriter and Creative Director
Approach & Key Contributions: Wrote the script on location following an intense shoot day, crafting a tone that balanced sophistication with visceral appeal. The script was later produced and shot in Italy—two years after initial development.
Results & Impact: Ultimately brought to life by another creative team, the work stands as a reminder that good ideas (and patience) sometimes pay off later.