XM Satellite Radio – National Commercial

Client & Context: XM Satellite Radio; tasked with creating a national TV commercial to highlight the expansive range of celebrity talent, channels, and exclusive content available.
Role: Copywriter
Approach & Key Contributions: Conceived and wrote the spot, then participated in production from pre-pro through final cut. Guided casting, VO, and edit to ensure the brand’s irreverent tone came through while highlighting the unbeatable variety.
Results & Impact: A memorable, high-energy commercial that helped position XM as the premium destination for every kind of listener. Snoop and David Bowie were both incredibly nice and gracious.