Porsche – 918 Spyder Launch Coverage

Client & Context: Porsche’s 918 Spyder, a hybrid supercar positioned at the intersection of cutting-edge performance and sustainable engineering.
Role: Creative Director and Copywriter.
Approach & Key Contributions: Crafted copy supporting the vehicle’s launch—highlighting its innovation and elite status. The work focused on performance storytelling that translated engineering feats into aspirational lifestyle appeal.
Results & Impact: Earned media coverage in Robb Report—a personal milestone and testament to the vehicle’s cultural and automotive impact. Not to mention its price tag.