Alteryx + McLaren F1 – Sponsorship Spot

Client & Context: Alteryx; highlighting their data analytics partnership with the McLaren Formula 1 Team.
Role: Copywriter & Creative Director.
Approach & Key Contributions: Crafted a narrative showing how McLaren uses Alteryx to make real-time race-day decisions—where milliseconds matter. Working with the internal creative team, developed the concept, wrote the script, and collaborated with editors and animators to blend speed, precision, and clarity into a single high-performance spot.
Results & Impact: A sleek, insight-driven message that helped humanize enterprise analytics by tying them to one of the fastest, most data-reliant sports on Earth.