HP Inks– Competitive Response Campaign

Client & Context: HP; rapid-response campaign addressing aggressive, price-driven messaging from Kodak.
Role: Copywriter.
Approach & Key Contributions: Worked under a tight two-week deadline to conceive, script, and produce two TV spots and a digital page takeover that countered Kodak’s positioning with HP’s strengths.
Results & Impact: Delivered timely, strategic creative assets that helped HP defend its market position against an aggressive competitor, all while maintaing HP’s unique brand characteristics and style.