Mullen x Davis & Gilbert LLC – 100 Years Campaign

Client & Context: Mullen; a trade ad congratulating Mullen’s law firm on their 100 year anniversary.
Role: Copywriter.
Approach & Key Contributions: Developed a concept built around a simple congratulatory message, tailored to speak directly to the target audience of lawyers by including copious amounts of legal copy. Wrote all copy—including fine print, with the exception of the original Miranda v. Arizona ruling.
Results & Impact: Recognized for creative excellence with inclusion in the 2006 Communication Arts Advertising Annual and a Hatch Awards Silver.