GM Fleet Print Campaign

Client & Context: GM Canada Fleet Sales; our brief was to adapt existing US photography of Chevy trucks. Instead, we created a campaign to persuade Canadian business owners that investing in higher-cost equipment is a smart, long-term investment that reflects well on their business.
Role: Copywriter.
Approach & Key Contributions: Went beyond the brief to deliver messaging that reframed expensive purchases as valuable investments, focusing on return and strategic growth benefits.
Results & Impact: Earned recognition with Marketing Awards and merits from the Advertising & Design Club of Canada.