NOBULL / AKQA – Brand Voice & E-commerce Copy Refresh
Client & Context: NOBULL, a performance footwear and apparel brand, partnered with AKQA to evolve its direct-to-consumer experience and brand language.
Your Role: Freelance Copywriter.
Approach & Key Contributions: Collaborated with AKQA’s strategy and UX teams to refine the brand voice, updating key messaging across e-commerce flows and product pages. Rewrote copy to balance toughness and clarity, helping NOBULL sound more confident and relevant, balancing brand messaging with conversion-focused copy based on digital touchpoints.
Results & Impact: Delivered a refreshed voice and e-commerce copy system that strengthened brand equity and created a more intuitive path to purchase.