Kelsen – DTC Brand Voice & E-commerce Streamline
Client & Context: Kelsen, a premium personal care brand rooted in clean ingredients and minimalist design, was seeking to simplify its e-commerce experience and unify its tone. Simultaneously edited and refined investor deck.
Role: Freelance Copywriter.
Approach & Key Contributions: Worked directly with the brand’s founders to clarify the voice and align messaging across product pages, homepage, and brand story. Edited and rewrote copy to feel approachable yet elevated, reflecting the brand’s clean, straightforward aesthetic.
Results & Impact: Delivered a leaner, more confident copy system that better connected with customers and enhanced the brand’s identity across digital platforms.