Comcast – Green Day HD Music Promo

Client & Context: Comcast; promoting their high-definition music video offerings.
Role: Writer & Creative Lead.
Approach & Key Contributions: Leveraged raw footage from a Green Day video shoot and stills inspired by the band’s album art to craft a high-energy promo spot. The visuals leaned into a gritty, graphic aesthetic that echoed the band’s vibe while showcasing Comcast’s HD capabilities. I developed the script and worked closely with editors and designers to ensure brand and band alignment.
Results & Impact: A brand- and band-true way to cheaply but effectively position Comcast as a home for premium entertainment content.