Porsche Panamera – “Thrilling Contradictions”

Client & Context: Porsche; global campaign showcasing the Panamera’s balance of refinement and aggression.
Role: Creative Director & Copywriter.
Approach & Key Contributions: Tasked with creating content through the lens of “thrilling contradictions,” captured the unexpected harmony of refinement and aggression—culminating in a performance by a German orchestra of Iron Maiden’s “The Trooper.” Tone, script, and concept all worked to mirror the Panamera itself: elegant, yet unapologetically powerful. The end result is this piece of fan-favorite content.
Results & Impact: Generated global buzz with a bold creative juxtaposition that redefined how luxury performance could be expressed.