McDonald’s – $1 $2 $3 Dollar Menu Launch

Client & Context: McDonald’s, via Golin; launch of the value-focused $1 $2 $3 Dollar Menu with a social-first campaign.
Role: Freelance Creative Director
Approach & Key Contributions: Led and executed a Facebook Live game show featuring Wink Martindale and Alfonso Ribeiro, supported by a nationwide social sweepstakes, contestant search, and full social asset suite. Helped script show segments, oversaw production, and shape engagement strategy across channels.
Results & Impact: Surpassed engagement KPIs, demonstrating how a nostalgic-meets-interactive approach can energize value messaging. In case you’re wondering, producing a live game show is as intense as it sounds.