Porsche – Sound of Porsche Pop-Up Experience

Client & Context: Porsche; innovative experiential campaign inviting consumers to experience the brand through sound in a NYC pop-up store.
Role: Creative Director and Copywriter.
Approach & Key Contributions: Collaborated with partner agency on an immersive sound-based installation that let visitors engage with Porsche’s design identity in a unique sensory way. Supported launch efforts including a grand opening event and promotional outreach via posters at Chelsea Market and station takeover activations.
Results & Impact: Drove strong foot traffic and heightened brand interaction, pioneering a fresh approach to automotive experiential marketing.