IDEO – Bringing Abstract Concepts to Life

Client & Context: IDEO; multiple confidential projects involving forward-looking design and storytelling, spanning diverse industries. The AI visuals here represent three separate projects. The first envisions product development and use cases for four potential future global environments. The next developed new financial services and their role in users’ lives. And finally, bringing to life a company HQ/training center that also functions as a museum to the firm’s rich history containing artifacts, including some from the 19th century.
Role: Freelance narrative writer on three separate assignments, collaborating closely with design teams to articulate user-centric stories and conceptual narratives.
Approach & Key Contributions: Crafted scripts and storylines for ideation videos and experiential design deliverables while working within tight confidentiality constraints that limit public sharing.
Results & Impact: Contributed to high-level innovation efforts by making abstract design futures tangible through compelling storytelling, while building a foundation for continued collaboration.