Porsche – Motorsports Dealer Kit

Client & Context: Porsche; an educational sales tool designed to help dealers leverage the brand’s rich motorsports heritage.
Role: Creative Director.
Approach & Key Contributions: Directed and led creative team to develop clear, compelling copy that distilled Porsche’s racing legacy into accessible messaging for dealer use in sales conversations. Delivered digitally, in an anolog and engaging package.
Results & Impact: Equipped dealer teams with storytelling assets that enhanced customer engagement and reinforced Porsche’s performance pedigree.