Sprint – Cinema PSA Spots

Client & Context: Sprint; a series of in-theater public service announcements shown before feature films.
Role: Copywriter.
Approach & Key Contributions: Wrote short, contextually-relevant scripts designed to deliver Sprint’s brand message while humorously reinforcing the timeless ask: don’t talk or text during the movie. All set in Sprint’s “Now Network” world to align with their broader consumer and B2B campaign.
Results & Impact: Ran nationally in cinemas, helping boost brand visibility in an unexpected setting—right before the lights dimmed.